marketingData points

Get a comprehensive understanding of your customers with Marketing Insights

Marketing insights are appropriations of the account holders in clusters. These clusters are the closest proximities for an account holder belonging to a specific group or being associated with certain events. Marketing insights distinguish 10 different life phases, 20 life events, 10 segments, and numerous brand affiliations.

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Well-targeted offers

Brand affiliations allow to accurately associate people with their favourite brands, thus allowing to create specifically targeted offers.

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Variety of applications

The partition of life events and segmentation is universally customisable, regardless of the industry or the use case.

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Broad segmentation

Spending habits allow to identify a wide range of customer segments: students, new parents, pet owners, frequent travelers, and many more.

Offer your customers well-tailored products

Marketing Insights distinguish 10 different life phases, 20 life events, 10 segments, and numerous brand affiliations.

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Coverage

For now, our Transaction Categorisation engine is calibrated for 17 countries: USA, UK, Spain, Sweden, Finland, Denmark, Germany, Czech Republic, Poland, Australia, New Zealand, Estonia, Latvia, Lithuania, Brazil, Indonesia, and India. If the country you need is not listed in our present coverage, please contact our team!

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Coverage

See how our customers are using Nordigen.

Coop Pank increased its underwriting efficiency by 65% with Nordigen

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Consumer lender Creditstar achieves 19% approval rate increase

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IPF Digital increase approval rate by 15% with Nordigen income verification engine

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TF Bank increased lending efficiency in Latvia by 30% with Nordigen

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Citadele bank increases new loan volume by using Nordigen

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Nordigen helps IPF Digital tackle loan application fraud with greater efficiency

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Nordigen has helped European lender Creditstar achieve an 8.4 percentage point GINI improvement in Poland

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TF Bank accurately identifies up to 35% more high-risk loan applicants in Latvia with Nordigen

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Nordigen has helped European lender Creditstar achieve a 5.6 percentage point GINI improvement in Spain

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Nordigen has helped European consumer lender Novum Bank achieve a 14 percentage point GINI improvement in Spain

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Bigbank improves bank statement analysis speed 100x

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